The E to E Ratio

6 Oct

The client just unloaded this giant dream and the excitement in the room is at peak. As experienced business developers and marketing strategists on our team begin asking a few questions, the body language among our team shifts. They’re getting a comfy seat for one of the soapboxes they love and hate. The “What’s the E to E on that?” conversation is about to begin.

Really, it is a good question. A great question! What is the efficiency to effectiveness ratio on that idea or dream? How efficient are we being for the effectiveness that will result? Are we spinning our wheels like crazy and only moving an inch, or are we really gaining some traction and getting closer to our goal? Everyone’s ready to put out a little more effort if it’s going to get you that much closer to the goal.

New ideas :: If you’re exploring something new, determine direct costs and try to forecast indirect costs. Then determine if that investment is worth the potential positive result. Again, consider not only bottom line benefits, but indirect positives.

Frustrating plateau :: If you’re just “stuck,” and can’t seem to find a new way to widen that gap between risk and benefit or between cost and profit, the Beacon PR E to E question will shed new light on potential adjustments. Think through your business protocols and rate how efficient they are and also how effective they are or have been. Sometimes it’s hard for you to see the facts when you’re in the daily grind, so we have exercises like time logs that can reveal sometimes shocking truths. Making adjustments to refining that ratio will add to all kinds of positive things! Less turnover because your team is seeing reward. More profit because your investments are paying off. It’s common sense mentality, but make sure to keep that E to E in check! Get from start to goal in the best way possible – here’s a spoof video to make you smile as you think through this again and pass it along. http://youtu.be/PDusfU57EYg 

And if you ever need a reminder – just shout. Have a great weekend! ::

 

P.S. Have you played with your Stillwater Mediauras app yet? www.DefineYourAura.com

 

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