Tag Archives: beadon pr

Never Say Never?

9 Jul

Never say never. Well, sometimes say never. Strong COEs make decisions. They don’t get stuck in an almost decision or suffer from that ongoing task force to address every possible issue pertaining to the decision that should’ve already been made. Sometimes you have to make a firm decision. Draw a line in the sand. Sometimes you have to forget the popular choice, do what’s right and press ahead with clear focus. As a strong communicator, you must listen carefully to make educated decisions and then – scary as it may be – you must make that decision and stick with it. Do what’s ultimately good for the end goal. Making the decision is only part of the success story. Communication (both listening and presenting) will get the ball the rest of the way to the goal. You’ll be a better decision maker when you’re listening well and you’ll be a better communicator when you are passionate about the decision and resulting outcomes. Be confident in your daily marketing and overall operations decisions – even the far-reaching, occasional claims for “never” and “always”. Knowing when to say never is a skill, so study other decision makers, leaders and wildly successful individuals, teams and organizations. Learn from others’ strengths and mistakes. Let that inspiration feed you as you snowball it all up – your own powerful instincts, the leading of your creator, all the input you can gather about the decision before you and the provided circumstances – snowball it all up into one big, giant, good mix of nevers, sometimeses, maybes and alwayses you believe in and communicate well. People will join you.

The E to E Ratio

6 Oct

The client just unloaded this giant dream and the excitement in the room is at peak. As experienced business developers and marketing strategists on our team begin asking a few questions, the body language among our team shifts. They’re getting a comfy seat for one of the soapboxes they love and hate. The “What’s the E to E on that?” conversation is about to begin.

Really, it is a good question. A great question! What is the efficiency to effectiveness ratio on that idea or dream? How efficient are we being for the effectiveness that will result? Are we spinning our wheels like crazy and only moving an inch, or are we really gaining some traction and getting closer to our goal? Everyone’s ready to put out a little more effort if it’s going to get you that much closer to the goal.

New ideas :: If you’re exploring something new, determine direct costs and try to forecast indirect costs. Then determine if that investment is worth the potential positive result. Again, consider not only bottom line benefits, but indirect positives.

Frustrating plateau :: If you’re just “stuck,” and can’t seem to find a new way to widen that gap between risk and benefit or between cost and profit, the Beacon PR E to E question will shed new light on potential adjustments. Think through your business protocols and rate how efficient they are and also how effective they are or have been. Sometimes it’s hard for you to see the facts when you’re in the daily grind, so we have exercises like time logs that can reveal sometimes shocking truths. Making adjustments to refining that ratio will add to all kinds of positive things! Less turnover because your team is seeing reward. More profit because your investments are paying off. It’s common sense mentality, but make sure to keep that E to E in check! Get from start to goal in the best way possible – here’s a spoof video to make you smile as you think through this again and pass it along. http://youtu.be/PDusfU57EYg 

And if you ever need a reminder – just shout. Have a great weekend! ::

 

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