Tag Archives: efficiency in business

3 tips for better blogging

9 Oct

As I sit to type a blog post about adding a blog into one’s social media mix, I am reminded of a skit on my favorite sketch comedy. In the two-minute skit, a man is in stuck in a technology loop. He moves from checking email to news to Netflix to text messages. The cycle continues in a comical fashion.

We live in an online world. We are expected to connect with our audiences through a plethora of mediums. We often start with a website. Then we create a Facebook page. Then we set up a Twitter account. Now throw a blog into the mix. Managing your social media mix might seem overwhelming, but there are ways to keep it simple and still be effective.

It may not appear to be at first, but a blog can be manageable. We often hear from clients the usual and understandable exclamations of “I don’t have time to blog!” and “I wouldn’t know what to write about it!”

Whether it’s for your business, nonprofit or yourself, here are three tips on blogging that will help you write stellar content for your blog.

1. Educate. Show your expertise in your field. Blog with the mindset that you want readers to be able to take away new knowledge and insight from your posts. When you sit down to write a new post, take some time to read the news in your industry. Doing this will help generate great ideas for a post that will be relevant and useful to your readers.

2. Connect. A blog post can be more informal and personal than a news article. Take advantage of the opportunity to be relatable and conversational. Write in such a way that your readers feel like you understand and care about them. Nobody wants to read a blog that is self-serving. Cross out the “I” and replace with the “you” and “us.”

3. Inspire. Not every blog post you write needs to motivate readers to go out and change the world, but readers should be able to read a post and feel like they have read something worthwhile to them. The more useful the information, habit challenge or task tip you can include, the more likely your readers are to read your future blogs and/or to post or share your blog with their network; which is where the magic of multiplication begins to take place. Good content leads to great followers. So, inspire them.

Blogging is a learned skill that, like other skills, can improve with time and practice. For a great example of a blog educating, inspiring and connecting to its readers, check out LeaderHuddle, a blog by Beacon Client Cathy McCullough.

The more you read other blogs and write your own posts, the more you will improve your posts and even enjoy blogging. As we at Beacon continue to dip our toes into the blogosphere, we hope you’ll stay with us. We would love for you to share your own blogs and blogging tips with us!

Does the thought of blogging still leave you feeling uneasy? No matter your level of experience with writing or blogging, Beacon can help light your way. Give us a buzz and we can take a look at your goals.

Being Beacon

6 Sep

The transition from summer to the start of the school year has been a time of change here at Beacon. We’ve had one member of our team (Laurie) make an exciting move to Kentucky. She’s still involved and connected to your cause, even though she’s on a new adventure. We also welcomed a talented graphic designer to the team, Kala McDonald. All along the way, we join together to cheer you and our clients toward new goals.

Yes, even with all these changes, we’re still Beacon at our core. What does it mean to “be Beacon?” Well, we are committed to helping light your way to relationships and results. At Beacon, we believe in good thinking and the balance of both efficiency and effectiveness.

Think of this blog as our continued effort to share these qualities through the categories of marketing, life reflections and even some midwest-specific PR. One of our talented researchers, writers & marketing strategists, Sarah Andrews, will help update this blog throughout the fall with news, musings and other bits of information relevant to the world of PR and marketing. May good thinking and the E:E ratio inspire your communication.

Our best to you,

The Beacon Team

The E to E Ratio

6 Oct

The client just unloaded this giant dream and the excitement in the room is at peak. As experienced business developers and marketing strategists on our team begin asking a few questions, the body language among our team shifts. They’re getting a comfy seat for one of the soapboxes they love and hate. The “What’s the E to E on that?” conversation is about to begin.

Really, it is a good question. A great question! What is the efficiency to effectiveness ratio on that idea or dream? How efficient are we being for the effectiveness that will result? Are we spinning our wheels like crazy and only moving an inch, or are we really gaining some traction and getting closer to our goal? Everyone’s ready to put out a little more effort if it’s going to get you that much closer to the goal.

New ideas :: If you’re exploring something new, determine direct costs and try to forecast indirect costs. Then determine if that investment is worth the potential positive result. Again, consider not only bottom line benefits, but indirect positives.

Frustrating plateau :: If you’re just “stuck,” and can’t seem to find a new way to widen that gap between risk and benefit or between cost and profit, the Beacon PR E to E question will shed new light on potential adjustments. Think through your business protocols and rate how efficient they are and also how effective they are or have been. Sometimes it’s hard for you to see the facts when you’re in the daily grind, so we have exercises like time logs that can reveal sometimes shocking truths. Making adjustments to refining that ratio will add to all kinds of positive things! Less turnover because your team is seeing reward. More profit because your investments are paying off. It’s common sense mentality, but make sure to keep that E to E in check! Get from start to goal in the best way possible – here’s a spoof video to make you smile as you think through this again and pass it along. http://youtu.be/PDusfU57EYg 

And if you ever need a reminder – just shout. Have a great weekend! ::

 

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