Tag Archives: graphic design

Being Beacon

6 Sep

The transition from summer to the start of the school year has been a time of change here at Beacon. We’ve had one member of our team (Laurie) make an exciting move to Kentucky. She’s still involved and connected to your cause, even though she’s on a new adventure. We also welcomed a talented graphic designer to the team, Kala McDonald. All along the way, we join together to cheer you and our clients toward new goals.

Yes, even with all these changes, we’re still Beacon at our core. What does it mean to “be Beacon?” Well, we are committed to helping light your way to relationships and results. At Beacon, we believe in good thinking and the balance of both efficiency and effectiveness.

Think of this blog as our continued effort to share these qualities through the categories of marketing, life reflections and even some midwest-specific PR. One of our talented researchers, writers & marketing strategists, Sarah Andrews, will help update this blog throughout the fall with news, musings and other bits of information relevant to the world of PR and marketing. May good thinking and the E:E ratio inspire your communication.

Our best to you,

The Beacon Team

Master, Pro, Guru, Expert, Opinion Leader…

7 Jul

“Strive for mastery, big or small. Your audience will be impressed.” That’s the closing line of this quick video, narrated by Beacon PR’s strategist Rebecca Henley (and we think she says niche funny. Don’t you? Ha!) http://www.youtube.com/watch?v=J3XmzpBRNbg Well, what do you think about that statement and the idea that being THE pro will matter to your target audience?

Example one for your consideration: Do you think most preachers know Dr. Moeller’s general position on hot topics today? Just take a preview of the topics highlighted on the left pane of his blog http://www.albertmohler.com/. He’s taking a stance and staying in the content marketing arena regularly. If you’re a prospective seminary student or a pastor looking for the next book to read, do you see how it’s easy to respect Dr. Moeller’s level of notoriety and industry-recognized expertise? Do you think professors and other leaders are eager to be part of his administration at Southern Seminary?

Example two: When a colleague expressed interest in adding another monitor to our office for presentations, why do you think I was so quick to mention a client who can advise us from concept to installation? Aspen Custom Electronics knows the latest in digital signage, beyond just a conference room style TV set up. They’ll mount it and I can stay focused on doing what I do – not putting screws in the wrong place or investing in last year’s technology instead of the modern versions. I trust them with that decision and want to rely on their expertise.

I could go on! Look to the global marketing for your industry, the regional habits of your subject area and your local perspectives. Do you see gurus? The go-to person?

While every campaign Beacon touches is completely customized and no one size fits all, my bet is that your audience will care about your level of expertise, at least to some degree.

Strive for mastery, big or small. Your audience will be impressed. In today’s information age, content is king. Your ability to create meaningful material for the web-scouring potential customers out there will be crucial to your success. Harvesting success stories from existing customers and turning them into branding ambassadors and/or additional content creators will be another key aspect of your marketing programming. Gone are the days when marketing plans consist of direct mail, enews, media hits, signage, ads and a few special events. Regular content blitzing into every channel viewers may be peeking is the name of the game. Content marketing is the game changer and your marketing budgets and plans need to be keeping up. Your website is the hub, so ensure that it’s built on the best platform with the greatest security for the future – all centered around a content manager that empowers dynamic updates and customization. Gone are the days when “experts” had to have PhDs and spent each waking moment in research and teaching. Some still do, but you can add a megaphone to your brand through positioning yourself or others on your team as the guru, expert and go-to pro. Find your niche (neesh, as Rebecca would say 🙂 ) and build your level of expertise to such a fluent level, you have information and content pouring – oozing – out of you with confidence and clarity. Package that in a meaningful, relevant, powerful, professional yet real and fast manner. Your audience will stand up and take notice while competitors look on and wonder how you’re churning it out. Building momentum from the expertise you can portray through effective marketing systems will help add fuel to the fire when editors take notice, stories are placed, and visitors pour in. Be THAT GUY. Be the guru. Make it happen. LOVE IT every step of the way!

:: Need help? Beacon can explain content marketing more and help you find your voice and prioritize the right channels. Here’s to your mastery! ::

Introducing Stillwater Mediauras and the Beacon alphabet

18 Sep

Not long ago, we were still giving the “Yes, you do need a website” speech. For some, we have helped determine if QR codes had any value to the overall strategy and helped educate the region about apps (industry-specific and general media). More recently, we’ve enjoyed helping people understand how interactive television advertising can be. As the medias are all meshing together and mobile applications continue to be on the rise of demand, Mediauras are going to be a great tool for you. So, our creative team has now mastered the ins and outs of that app’s potential so we can help you understand the best ways for creating and using auras – or linked videos that match your brand and tie to the physical world. In doing so, we’ve created…dundundun…

a Beacon Mediauras Alphabet that is fully linkable within the Stillwater Mediauras app.

See http://www.DefineYourAura.com for details. If you’re on your iphone/ipad as you read this, it’s simply http://itunes.com/apps/stillwatermediauras. Here’s a video about Stillwater Mediauras http://youtu.be/wwhbv6IWSwI and here’s a super quickie video about how it works http://youtu.be/fvuS8Vfodzs. We look forward to helping you in any way and rolling out the Mediauras app for other regions very soon. Call Lane “the Aura guy” Bruder at 405.624.5018 for a quick, complimentary conversation about your QR codes, Mediaura presence or other app ideas. Also, after much prodding from my team, a quick blog of marketing advice based on the the ABCs of Marketing we sometimes reference is on the way. So, keep an eye out right here. :: Our best to you ::