Tag Archives: Laurie Taylor

Open the Door

3 Sep

Open the door. Seems easy enough. But, hey, we’ve had many a sales guy tell us there are times when they’d rather just drive on by than stop, open the car door, open a potential customer’s door and present options before calling on a decision to be made. Whether you’re in sales or not, your professional paths are sure to come across some moments when the best thing you do is open that door and make the introduction or present the deal. So, could you agree that sometimes opening the door is the toughest part of making a sale?

Opening the door can also carry significant figurative weight. “God never closes one door without opening another” has been featured on countless trinkets, encouraging people to keep their heads up and press ahead through tough times.

You can imagine the panic of someone locked in or locked out who is demanding “OPEN THE DOOR!” I was recently shut out of my own nine-year-old daughter’s room. I said “open the door” quite clearly and I was not thinking of the phrase’s sales or life perspectives. I had an immediate need to reach her and I was emphatic that the door open right away.

Have you ever had stage fright? The door might be a curtain or it might be just a fear to take that first step and open the door of your public criticism (or praise). Yikes – open the door and step out in front of others. Leadership is tough and performing is tough, but we’re sometimes called to take that step, aren’t we?

Many of us church-raised people have been singing songs about Jesus knocking at the door our entire lives. Yes, he’s knocking and all we have to do is…there it is again…open the door. That signifies an opening of our hearts, minds and will to that of the supreme Savior who can and will transform our lives and who will declare our eternities.

So, those three words “Open the Door” could mean something different to all of us.

When the blog schedule (which I’ve clearly not held to well at all) was first drafted, I was supposed to write a blog for each letter of the alphabet. They’re all marketing-related, tip-oriented topics and so, at the time of that calendar commitment, this blog was intended to motivate you as marketing and sales people – as communicators – to open the door and get the job done. See the task ahead and start taking steps to get there. Work through the tough moments and keep opening doors, cutting red tape, communicating your way through objections and getting closer to the solution and/or goal. I still feel a sincere calling to urge you to be tenacious in the task you have and work diligently toward the end goal. That starts with a goal, with a clear desire to reach the cause. GIVE A CARE. Want it. Get to it. Open that door and make it happen. I am great at this in some aspects of my life (like PR plans for clients) and horrible about this in other aspects of my life (like exercise plans). So, I know it’s tough and I hope this catches you at a time when you can claim a new mantra. Just open the door. One more step. Put yourself in the position to get it done and get it done well. Be there. Open. The. Door.

So, that’s the point I wanted to make and that I’m glad to make on Beacon’s behalf. We have had that conversation with numerous clients who just needed to get the foot out there, put it down in a forward motion and take the next step. We’re glad to come alongside them and help them be more confident and prepared and focused as they do so. If you’ll humor me, though, I’d like to take this topic in a completely new direction that’s a little more about my personal life than my Beacon advice. That ok?

Ok.

Open the door. Sigh. Where do I begin? Years ago Natalie Grant came out with a CD (remember the shiny, flat, round things we used to put in hardware audio devices before we all played music on our handhelds?). Her CD had themes of surrender that struck me in a meaningful way. Coupled with prayer and journaling moments – intimate moments with my amazing friend Jesus (I just can’t make that sound cool to some of you, I know. I’m a dork. Read on.) – I discovered areas of my life that I was refusing to surrender. Over a period of months, I began to sing that CD to the skies all times of the day and at all volumes from silent prayers to tearful cries. I was ready for God to awaken me and use me, no matter what. I was prepared for him to hold me, even if it doesn’t work out like I’d hope. The wreckage that unfolded soon after has been devastating. Everything crumbled slowly and painfully, yet I felt God’s unwavering sustenance and guidance. Years later, it all still hurts but I know I there was a nearly miraculous transformation that freed some souls when I opened the door; when I raised my hands and told God to clean our lives and use us best. I’m still not sure what His purpose was in some of that situations. Both the process and end result have not been beautiful and easy. Yet I trust. I have an open hymnal on my piano turned to “Wherever He Leads, I’ll Go,” and that is just where I camped my heart. I learned that being RIGHT can feel better than being HAPPY in some strange way. Peace and joy would seep out of our lives and our testimonies, even though we were amidst painful situations and being persecuted with lies. I know God’s growing me and my girls, and even some friendships through this but shew – it bites.

Another chapter of that strange whirlwind-like experience has come more recently as I became convicted about some other issues, like financial responsibility. I felt I needed to rediscover some better ways of managing our budget. More pressing, I was coping with constant reminders that my kids were in chaotic, stressful situations. While I had believed, for several years, that we would always be in that yucky circumstance and we must just endure, it’s clear to me now that He orchestrated a variety of conversations and situations together for my clarity. Could He care so much for little ol’ me; for just our little bunch? It’s overwhelming! It creates a sense of awe and fear at the same time. I again (but still reluctantly) began to OPEN THE DOORs of my life; doors I didn’t realize I had closed. I addressed responsibilities I had already given over to the providence of God, yet somehow taken back over into my corners of worry and fruitless work. I opened the door and surrendered all the way again. That led me to make a decision with full confidence and zero doubt. We moved a few states away. Quickly. Nuts? Maybe a little. Right? Absolutely. Stressed? Umm, yes! At peace? In all the ways that count, yep! So, here we are.

My prayer is that I never get stuck in the daily grind again in such a way that the doors close. I think any fruit my life did bear quickly rotted by the rest of my stinky attitude and ignorance. I was definitely cramping things and flailing around frustrated. So, my goal is to stop that and open the door to new. I pray we stay focused on Him on a daily – no momentary – basis so that a surrender to Him isn’t such a life-shaking event, but rather a lifestyle. It is through Him and only through Him that we’ll be ok. Right? I mean we can’t try any harder, do any better, endure any longer, cope any stronger. It’s not even about us and our state of comfort. That’s the entirely wrong gauge on the entirely wrong instrument for getting through life. Reminds me of Ephesians, among other books. Chapter 2 verses 9 & 10 NLT say “Salvation is not a reward for the good things we have done, so none of us can boast about it. For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.” Love that! It’s about his plan – not us at all. So read the whole thing…it’s all so good. I love when you work on into Ephesians 3:16-19, again NLT, where it says “I pray that from his glorious, unlimited resources he will empower you with inner strength through his Spirit. Then Christ will make his home in your hearts as you trust in him. Your roots will grow down into God’s love and keep you strong. And may you have power to understand, as all God’s people should, how wide, how high, and how deep his love is. May you experience the love of Christ, though it is too great to understand fully. Then you will be made complete with all the fullness of life and power that comes from God.” Let’s all pray that together and be made complete for his purpose. Let’s open our doors and refocus our lives on what really matters because, whether you’re an Oklahoman or a Kentuckian, you know the point here is that it ain’t about us! Only he can make the way.

Ok, enough personal gushing.

::Open the door! Love ya’ll!::

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Never Say Never?

9 Jul

Never say never. Well, sometimes say never. Strong COEs make decisions. They don’t get stuck in an almost decision or suffer from that ongoing task force to address every possible issue pertaining to the decision that should’ve already been made. Sometimes you have to make a firm decision. Draw a line in the sand. Sometimes you have to forget the popular choice, do what’s right and press ahead with clear focus. As a strong communicator, you must listen carefully to make educated decisions and then – scary as it may be – you must make that decision and stick with it. Do what’s ultimately good for the end goal. Making the decision is only part of the success story. Communication (both listening and presenting) will get the ball the rest of the way to the goal. You’ll be a better decision maker when you’re listening well and you’ll be a better communicator when you are passionate about the decision and resulting outcomes. Be confident in your daily marketing and overall operations decisions – even the far-reaching, occasional claims for “never” and “always”. Knowing when to say never is a skill, so study other decision makers, leaders and wildly successful individuals, teams and organizations. Learn from others’ strengths and mistakes. Let that inspiration feed you as you snowball it all up – your own powerful instincts, the leading of your creator, all the input you can gather about the decision before you and the provided circumstances – snowball it all up into one big, giant, good mix of nevers, sometimeses, maybes and alwayses you believe in and communicate well. People will join you.

Is Leadership a Pass/Fail Journey?

5 Jul

Is leadership a pass/fail journey? If so, what are the criteria, who are the judges and when are grades reported?

Many leaders don’t even acknowledge they’re leaders. They have a position and they view their daytime hours as a job or possibly a career; but not exactly leadership. Some equate leadership with some level of management – like you’re only in “leadership” if there’s a VP in your title. YOU are a leader if you’re a mom, a student, a teacher, an administrative assistant or a CEO. Whatever our path, we all have points of leadership and the potential of guiding others and an overall group in a certain direction. So, while there are basic performance expectations of your position at work (whether carefully crafted forms in a corporate procedure and protocol manual or even just loosely stated expectations from a loved one), your pass/fail journey through leadership efforts doesn’t work that way.

How do you define good leadership?

Focus on the kind of leader you WANT to be. Starting there is wise because you zoom out from the realities of today’s pressure, circumstances and limitations. You take the lid off and really dream. How do you want people to describe you in the future? Invest some time to envision your future as a leader. In Cathy Jameson’s new blog, http://www.CathyJameson.com, she sets a tone for what will continue to be a great outpouring of her beliefs about “leadership of self and others”. Check it out. Also, drop by Cathy McCullough’s resource for leaders, http://www.LeaderHuddle.com. Meanwhile, think carefully about your goals as a leader, personally and professionally. Write those goals and put plans into motion to begin making them happen.

Focus on who you are today. You can’t set out to be a subject matter expert or reputable content marketing creator (hint for our next blog) if you don’t have that skillset, haven’t done that research and/or aren’t qualified. Be an expert before you set your sights on being a leader.

Treat leadership like a skillset you must craft. Prioritize the agenda laid out before you on your ideal leadership goals. Then you’ll define your own criteria, you’ll study the traits of great leaders and learn from others to refine your weaknesses into strengths and to amplify your innate positive qualities. Work for leadership and you’ll find that you’re passing one day at a time, as judged by all audiences including the one that may matter most to your future: you!

:: Rest well. Work hard. Be led. Do right. We’ll be cheering you on! ::

P.S. Here’s a quick video to get your wheels turning in exploring your leadership plans, in the voice of Beacon PR designer & strategist Rebecca Henley. http://www.youtube.com/watch?v=CbPpx4hdr74

Drop the “I” and Identify With Your Audience!

2 Nov

I have x years of experience. I provide the following services. I sell the following products. I, I, I = blah! What reader is going to hang on to hear how awesome you are when all that’s going through their mind is a determination to find an answer to their question; a solution for their need; an entertainment for their moment? They can link away from you as fast as they linked into you. If you miss your moment to relate to your reader and engage your viewer because you’re coming from I – I – I land. Well. That’s tragic.

Here’s our Beacon marketing challenge to you for today: Focus on the reader, viewer or person you’re talking to! Make it about them. You only have so much time to make your message fit into what’s relevant to them. Replace I – I – I with you – you – you. Rephrase even the most standard of statements so your audience always gets the point in a way that’s oriented to them and not you. Shut up and listen. Engage. Have enough integrity to identify with others!

My mama always told us “You first and me too” when she was teaching us how to deal with others. Her point was that we should always be mannerly and put others first, whether we’re opening a door for someone and following them in or simply listening to someone present an idea before tossing out our viewpoint.

This “others oriented” way of living is not innate and it isn’t always rewarded, but we think it’s the way to be. Certainly, I’m telling you now today without question, it IS the way to market and effectively communicate a promotional campaign. YOU FIRST!

The “me too” amendment was also important when it came to mom’s lesson. Putting others first without ever asserting one’s own needs can be unhealthy in personal relationships. Doormats who can’t stand up for themselves can be victimized or enablers, among other things. We must be as “self secure” as we are “others oriented”.

In marketing, the “me too” is also important because you will have a chance to tell someone what solution you provide once you understand their problem, need or desire. So, your “me too” opportunity to present your side of things can actually be more on target and better received because you appropriately let the “you first” mentality lead you right into an understanding of the other person’s pains or hopes. As you deal with others, think “you first” and then feel free to communicate your needs in a way that matters to them. You first and me too.

Harsh as it may seem, people just don’t care about many of the details marketers might feel compelled to share with them. So, fight the urge to list the details about you and your brilliant expertise or years of experience. Instead, identify with what’s important to them. Take a note out and write “I, I, I” on it. Now put a big “X” over those letters. Then, write “Identify”. Then, post the note in a prominent place to remind yourself to drop your own story and, instead, seek ways to identify with the other person. What are they into? What benefit do you/your organization offer to them? Listening and identifying with others will create a huge difference in your communication and the success of your internal and external public relations.

Have enough integrity to drop the I and instead, identify! Run your business and live your life with integrity. Relate to others and eliminate the me/I in your mentality, language and ultimately, your strategic communications message. Watch language barriers that suggest a we/them or us/you way of thinking. Be on the same page – and do that by identifying with them first.

:: Here’s to a wonderful weekend for you…and I. For We! For Us Together! 😉 ::

Get the “how” questions out of your way

22 Oct

Sometimes you know what you want and where you want to go, but get hung up trying to understand HOW to get there.

How do you find time to move the strategic ball closer to the goal?

How do you create and maintain a list that is going to work for your direct mail, enews and referrals?

How do you choose certain software over another?

How do you craft a message to resonate best with the decision makers in your audience?

How do you measure, maximize and report the ROI from what you’re doing so far?

How do you justify a change in yellow pages ads and a new SEO campaign?

How do you make room in the budget so your reception area matches your branding better?

How do you retain business you seem to be losing because of the way people are handled on the phone or at first impression?

There are so many “how” questions swimming in your heads, right? It may seem easier to just chip away at the same ol’ daily tasks that may or may not be moving you in the right direction so the list of “how” questions continues to grow but never thoroughly, proactively be addressed.

I will always remember when Jordan stormed back from a meeting with a client who’d made the comment, “Oh I could do this myself if I just had the time.” While on the surface, she knew they meant they could write something up, she also knew at a deeper level that they couldn’t master the messaging like she could. She’d been immersed in their cause for months, interviewing many and researching much. So, this flippant “Oh, I could do this” comment from the client felt like a huge statement of her/Beacon’s lack of value to the project at hand.

Certainly, some people have a greater level of expertise in marketing or strategic communications than others, yet the in-the-trenches, daily task-oriented knowledge is invaluable to the success of programming and communications as well. Thus, a partnership is required to responsibly address the “how” questions.

In the case of this example, it wasn’t long before Jordan’s client not only saw the value of the expertise of a team understanding and pursuing his goals thoroughly, but he developed a mutual flow of information so he could do what he did best, while we answered some of those “how” questions and moved things ahead comfortably. Sometimes the best way to get past the molehill of “how” questions before they become a detrimental , costly mountain,  is to partner together at a deep level so we can help advise you on the very best “HOW” – the strategy to the tactics to get it done.

:: Hope the “how”s aren’t getting in your way today! ::

GOOD thinking

16 Oct

Do you apathetically sell widgets? Or is your company really contributing something good?

When I asked the question, “What are you doing?” of my oldest daughter who was then a toddler, she used to crack me up by responding “good.” I think she had “good” hard wired into her social graces catalog of responses since adults often ask “How are you doing” and reply “Good” to each other. But her spin on the “What are you doing” question had me thinking…what if we all could honestly say we are DOING GOOD? Would we not be more committed to our days’ agendas and committed tasks?

Are you doing good? Are you excited about your work? Are you thinking it through with a balance of practicality and creative flair? It is our hope that you are loving what you do and that you are doing something you consider to be good; to be worthwhile.

At Beacon PR, we consider our work to be our ministry. If you’re doing something good, you’ve tapped right into the heart and passion of the Beacon PR team. You’re going to be passionate about what you do and about doing it well. One common theme of all Beacon clients is this – they are good people doing good things. Good thinking breeds passion for excellence and a continued striving for the next level. We love to see a client or potential client who’s on the “good thinking” pathway because we know that will inspire our creative experts and business savvy to round out the picture with every little detail and to fully develop those creative power-punches.

:: Good People. Good Deeds. Good Thinking. Beacon PR & you. Now that’s G! Chuckle… ::

For a quick tour of the ABCs of Marketing – including “G is for Good Thinking” with the Stillwater Mediauras app, visit www.DefineYourAura.com to print a flyer of root images and scan away for interactive videos.

ABCs of Marketing – D is for Determination

4 Oct

Are you doing your time or do you really have a fire in your belly to reach a particular goal? Are you determined and on target, based on a meaningful strategy? Or are you just trying to get through your days? Be determined, starting right now. Develop your vision and map out how to get there and then base future decisions on that vision.

Imagine the days of old when enthusiastic sailors and business people embarked on a journey. Whether they were well prepared or not, strong or weak, planned the right route or worked from a bad map – there were many things that could complicate their trip to the desired destination. Being determined in the beginning is one thing. Combating burnout, overcoming objections and staying the course is quite another set of challenges. Staying on target to your end goal and wisely riding the waves of change to where you might even end up somewhere better than you planned – well that’s all about having a strategy that’s true to you.

Imagine the sailor now worn out and exhausted, searching for a way to regroup. Then, there. In the distance. A light. It’s consistent. It’s true. It never waivers. The captain and all on board trust, “I can just keep my eye in that direction, keep my ship pointed that way and I’ll get to a place where I can rest up, think it through, regroup and stay the course.” A beacon. That’s beautiful. Don’t you think? 

Be determined and on track, based on a strategy. Keep your eye on the light and stay the course.

Author Jim Collins uses example after example of how strong leaders carefully plot their course and then, with devotion and determination, they stick to that plan. Stillwater investment and insurance guru Patricia Huffman was recently talking about how so many young families WANT to make a plan and they don’t get around to it until they’ve lost some crucial opportunities. Worse, some people make a plan and then change the course so often that no plan ever reaches as positive a destination as the potential. Many professionals today don’t have to “imagine” the burnout, regret and Monday-morning-dread that consumes us when we’re not taking a proactive position to live with intention and determination! They don’t have to imagine, because they’re living it every day. STOP! No matter what your position or rank, you can set goals and be on mission. Pick yourself up and set out with refreshed hopes and renewed clarity.

Whether you’ve got “I’ll get around to it, but right now I have to…” disease or you have “Well, but what about that new idea” rabbit chasing disease, your marketing success will be weakened. The best marketers work hand-in-hand with operational executives to lead the company and all audiences in the same healthy direction. Audiences will watch you when you know where you’re going. Your sense of purpose gives employees, customers and everyone in between a sense of commitment and clarity, fueling efficient success.

Set out on your journey with your destination in site and a determination to get there! Get help along the way and work as a team to make sure your intentions don’t waver and your efforts aren’t threatened. Reach success one day, one project, one person at a time. ::