Tag Archives: The ABCs of Marketing

Open the Door

3 Sep

Open the door. Seems easy enough. But, hey, we’ve had many a sales guy tell us there are times when they’d rather just drive on by than stop, open the car door, open a potential customer’s door and present options before calling on a decision to be made. Whether you’re in sales or not, your professional paths are sure to come across some moments when the best thing you do is open that door and make the introduction or present the deal. So, could you agree that sometimes opening the door is the toughest part of making a sale?

Opening the door can also carry significant figurative weight. “God never closes one door without opening another” has been featured on countless trinkets, encouraging people to keep their heads up and press ahead through tough times.

You can imagine the panic of someone locked in or locked out who is demanding “OPEN THE DOOR!” I was recently shut out of my own nine-year-old daughter’s room. I said “open the door” quite clearly and I was not thinking of the phrase’s sales or life perspectives. I had an immediate need to reach her and I was emphatic that the door open right away.

Have you ever had stage fright? The door might be a curtain or it might be just a fear to take that first step and open the door of your public criticism (or praise). Yikes – open the door and step out in front of others. Leadership is tough and performing is tough, but we’re sometimes called to take that step, aren’t we?

Many of us church-raised people have been singing songs about Jesus knocking at the door our entire lives. Yes, he’s knocking and all we have to do is…there it is again…open the door. That signifies an opening of our hearts, minds and will to that of the supreme Savior who can and will transform our lives and who will declare our eternities.

So, those three words “Open the Door” could mean something different to all of us.

When the blog schedule (which I’ve clearly not held to well at all) was first drafted, I was supposed to write a blog for each letter of the alphabet. They’re all marketing-related, tip-oriented topics and so, at the time of that calendar commitment, this blog was intended to motivate you as marketing and sales people – as communicators – to open the door and get the job done. See the task ahead and start taking steps to get there. Work through the tough moments and keep opening doors, cutting red tape, communicating your way through objections and getting closer to the solution and/or goal. I still feel a sincere calling to urge you to be tenacious in the task you have and work diligently toward the end goal. That starts with a goal, with a clear desire to reach the cause. GIVE A CARE. Want it. Get to it. Open that door and make it happen. I am great at this in some aspects of my life (like PR plans for clients) and horrible about this in other aspects of my life (like exercise plans). So, I know it’s tough and I hope this catches you at a time when you can claim a new mantra. Just open the door. One more step. Put yourself in the position to get it done and get it done well. Be there. Open. The. Door.

So, that’s the point I wanted to make and that I’m glad to make on Beacon’s behalf. We have had that conversation with numerous clients who just needed to get the foot out there, put it down in a forward motion and take the next step. We’re glad to come alongside them and help them be more confident and prepared and focused as they do so. If you’ll humor me, though, I’d like to take this topic in a completely new direction that’s a little more about my personal life than my Beacon advice. That ok?

Ok.

Open the door. Sigh. Where do I begin? Years ago Natalie Grant came out with a CD (remember the shiny, flat, round things we used to put in hardware audio devices before we all played music on our handhelds?). Her CD had themes of surrender that struck me in a meaningful way. Coupled with prayer and journaling moments – intimate moments with my amazing friend Jesus (I just can’t make that sound cool to some of you, I know. I’m a dork. Read on.) – I discovered areas of my life that I was refusing to surrender. Over a period of months, I began to sing that CD to the skies all times of the day and at all volumes from silent prayers to tearful cries. I was ready for God to awaken me and use me, no matter what. I was prepared for him to hold me, even if it doesn’t work out like I’d hope. The wreckage that unfolded soon after has been devastating. Everything crumbled slowly and painfully, yet I felt God’s unwavering sustenance and guidance. Years later, it all still hurts but I know I there was a nearly miraculous transformation that freed some souls when I opened the door; when I raised my hands and told God to clean our lives and use us best. I’m still not sure what His purpose was in some of that situations. Both the process and end result have not been beautiful and easy. Yet I trust. I have an open hymnal on my piano turned to “Wherever He Leads, I’ll Go,” and that is just where I camped my heart. I learned that being RIGHT can feel better than being HAPPY in some strange way. Peace and joy would seep out of our lives and our testimonies, even though we were amidst painful situations and being persecuted with lies. I know God’s growing me and my girls, and even some friendships through this but shew – it bites.

Another chapter of that strange whirlwind-like experience has come more recently as I became convicted about some other issues, like financial responsibility. I felt I needed to rediscover some better ways of managing our budget. More pressing, I was coping with constant reminders that my kids were in chaotic, stressful situations. While I had believed, for several years, that we would always be in that yucky circumstance and we must just endure, it’s clear to me now that He orchestrated a variety of conversations and situations together for my clarity. Could He care so much for little ol’ me; for just our little bunch? It’s overwhelming! It creates a sense of awe and fear at the same time. I again (but still reluctantly) began to OPEN THE DOORs of my life; doors I didn’t realize I had closed. I addressed responsibilities I had already given over to the providence of God, yet somehow taken back over into my corners of worry and fruitless work. I opened the door and surrendered all the way again. That led me to make a decision with full confidence and zero doubt. We moved a few states away. Quickly. Nuts? Maybe a little. Right? Absolutely. Stressed? Umm, yes! At peace? In all the ways that count, yep! So, here we are.

My prayer is that I never get stuck in the daily grind again in such a way that the doors close. I think any fruit my life did bear quickly rotted by the rest of my stinky attitude and ignorance. I was definitely cramping things and flailing around frustrated. So, my goal is to stop that and open the door to new. I pray we stay focused on Him on a daily – no momentary – basis so that a surrender to Him isn’t such a life-shaking event, but rather a lifestyle. It is through Him and only through Him that we’ll be ok. Right? I mean we can’t try any harder, do any better, endure any longer, cope any stronger. It’s not even about us and our state of comfort. That’s the entirely wrong gauge on the entirely wrong instrument for getting through life. Reminds me of Ephesians, among other books. Chapter 2 verses 9 & 10 NLT say “Salvation is not a reward for the good things we have done, so none of us can boast about it. For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.” Love that! It’s about his plan – not us at all. So read the whole thing…it’s all so good. I love when you work on into Ephesians 3:16-19, again NLT, where it says “I pray that from his glorious, unlimited resources he will empower you with inner strength through his Spirit. Then Christ will make his home in your hearts as you trust in him. Your roots will grow down into God’s love and keep you strong. And may you have power to understand, as all God’s people should, how wide, how high, and how deep his love is. May you experience the love of Christ, though it is too great to understand fully. Then you will be made complete with all the fullness of life and power that comes from God.” Let’s all pray that together and be made complete for his purpose. Let’s open our doors and refocus our lives on what really matters because, whether you’re an Oklahoman or a Kentuckian, you know the point here is that it ain’t about us! Only he can make the way.

Ok, enough personal gushing.

::Open the door! Love ya’ll!::

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Never Say Never?

9 Jul

Never say never. Well, sometimes say never. Strong COEs make decisions. They don’t get stuck in an almost decision or suffer from that ongoing task force to address every possible issue pertaining to the decision that should’ve already been made. Sometimes you have to make a firm decision. Draw a line in the sand. Sometimes you have to forget the popular choice, do what’s right and press ahead with clear focus. As a strong communicator, you must listen carefully to make educated decisions and then – scary as it may be – you must make that decision and stick with it. Do what’s ultimately good for the end goal. Making the decision is only part of the success story. Communication (both listening and presenting) will get the ball the rest of the way to the goal. You’ll be a better decision maker when you’re listening well and you’ll be a better communicator when you are passionate about the decision and resulting outcomes. Be confident in your daily marketing and overall operations decisions – even the far-reaching, occasional claims for “never” and “always”. Knowing when to say never is a skill, so study other decision makers, leaders and wildly successful individuals, teams and organizations. Learn from others’ strengths and mistakes. Let that inspiration feed you as you snowball it all up – your own powerful instincts, the leading of your creator, all the input you can gather about the decision before you and the provided circumstances – snowball it all up into one big, giant, good mix of nevers, sometimeses, maybes and alwayses you believe in and communicate well. People will join you.

The E to E Ratio

6 Oct

The client just unloaded this giant dream and the excitement in the room is at peak. As experienced business developers and marketing strategists on our team begin asking a few questions, the body language among our team shifts. They’re getting a comfy seat for one of the soapboxes they love and hate. The “What’s the E to E on that?” conversation is about to begin.

Really, it is a good question. A great question! What is the efficiency to effectiveness ratio on that idea or dream? How efficient are we being for the effectiveness that will result? Are we spinning our wheels like crazy and only moving an inch, or are we really gaining some traction and getting closer to our goal? Everyone’s ready to put out a little more effort if it’s going to get you that much closer to the goal.

New ideas :: If you’re exploring something new, determine direct costs and try to forecast indirect costs. Then determine if that investment is worth the potential positive result. Again, consider not only bottom line benefits, but indirect positives.

Frustrating plateau :: If you’re just “stuck,” and can’t seem to find a new way to widen that gap between risk and benefit or between cost and profit, the Beacon PR E to E question will shed new light on potential adjustments. Think through your business protocols and rate how efficient they are and also how effective they are or have been. Sometimes it’s hard for you to see the facts when you’re in the daily grind, so we have exercises like time logs that can reveal sometimes shocking truths. Making adjustments to refining that ratio will add to all kinds of positive things! Less turnover because your team is seeing reward. More profit because your investments are paying off. It’s common sense mentality, but make sure to keep that E to E in check! Get from start to goal in the best way possible – here’s a spoof video to make you smile as you think through this again and pass it along. http://youtu.be/PDusfU57EYg 

And if you ever need a reminder – just shout. Have a great weekend! ::

 

P.S. Have you played with your Stillwater Mediauras app yet? www.DefineYourAura.com